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Modern Acupuncture Brochure
Quite simple really. To make your life better
Delivering the benefits of acupuncture to the masses
20+ years creating sustainable & successful franchises
Designed on consumer wants & needs
Acupuncture like it's never been done before
The Modern Acupuncture mission is: To Make Your Life Better. A mission we do not take lightly.
We have a 20+ year track record of creating sustainable brands backed by operating systems that result in loyal and successful franchisees. Our approach to acupuncture is simple and brand new to the profession.
We deliver affordable acupuncture in first-class high traffic retail shopping centers with convenient hours including nights and weekends.
We offer the consumer an unmatched acupuncture experience and value proposition that is
superior to the competition. Modern Acupuncture was designed based on consumer wants/needs,
offering a full range of acupuncture services to the general public.
Each nationwide location offers the natural health benefits of acupuncture in highly accessible locations. No more unapproachable, unmarked, expensive clinics- you’re more likely to find us next to your favorite neighborhood grocer. From the moment you walk through our door, all five senses encounter an environment of relaxation and healing. Natural, earthy colors wash over you. The soft lighting allows your eyes to relax.
Modern Acupuncture Brochure
In 2016, Matt began his endeavor as Chief Executive Officer of ACU
Development, LLC, franchisor of MA Modern Acupuncture. Prior to that time,
Matt was both Vice President of Operations and a founding member of the
management team at The Joint Chiropractic, with the likes of the founder of
Matt’s leadership in the development of a strategic operational infrastructure played an integral part in growing the brand from eight units in 2010 to more than 340 open in 27 states in a six year period. He was also a key member of the team that took the company public in 2014. Matt has also owned and operated his own franchise restaurant, giving him a deep understanding of franchising that he draws upon as CEO of MA Modern Acupuncture.
Chad became the Chief Development Officer for ACU Development, LLC,
franchisor of MA Modern Acupuncture in September, 2016. Prior to that
time, Chad was Vice President of Development and a founding member of
the management team at The Joint Chiropractic for six years, with the likes
of the founder of Massage Envy.
Chad is the co-founder and co-owner of Noodles Management, the franchisor of the restaurant concept Nothing but Noodles, which currently has several franchise locations in the South-East region of the United States.
Dr. Gubernick has been with ACU Development, LLC, franchisor of MA
Modern Acupuncture’s Chief Clinical Officer since September 2016. For
the last five years, Dr. Gubernick has owned and operated a The Joint
chiropractic franchise clinic in Scottsdale, AZ.
He has been a licensed chiropractor in the State of Arizona since January 2010, and has his certification in acupuncture. Prior to owning a The Joint chiropractic franchise, he owned his own chiropractic practice in Scottsdale, AZ.
Bob has been practicing Chinese medicine for 19 years and his clinic is the
largest privately owned Chinese medical clinic in the U.S., routinely seeing
100 to 125 clients a day. Doane also teaches his methods to Chinese and
Western doctors in 36 countries. He has been, and continues to be the
keynote speaker at the largest Chinese medical forum in the world, TCM
World Kongress in Rothenburg, Germany.
Doane is a Fellow in the prestigious American Academy of Pain Management. Robert is creating the new hire training for the licensed acupuncturist, assisting in the development of ongoing consumer education as well as providing oversight of the ongoing training of the brand’s licensed acupuncturists.
Mike has been the Chief Information Officer for ACU Development, LLC, franchisor of MA
Modern Acupuncture since September 2016. Prior to that time,
Mike was the Director of I.T. at The Joint Chiropractic since 2011 and was responsible for implementing
technology infrastructure that could scale with The Joint's rapid growth.
His technical disciplines include programming, system design & architecture, project management, hardware, digital marketing and security. He brings over 15 years of experience working in I.T. and 8+ years of working in the franchise industry.
Chris has been a Director for ACU Development, LLC, franchisor of MA
Modern Acupuncture since September 2016. He has been a Regional
Developer and Franchisee with The Joint Chiropractic since August 2012.
He currently owns 55 franchise licenses and operates 27 The Joint
Chiropractic franchises in five states.
Since March 2011, Mr. O’Neal has owned and operated three franchise locations for Famous Dave’s BBQ, Blackline Partners Inc., a regional bookkeeping and tax preparation business with 32 locations in California, and SurgCenter Development Inc., a national outpatient ambulatory surgery center company.
WHAT'S ACUPUNCTURE ALL ABOUT?
DEFINITION: Acupuncture involves the insertion of extremely thin needles
through your skin at strategic points on your body.
HISTORY: Acupuncture is believed to have originated around 100 BC in China, around the time The Yellow Emperor's Classic of Internal Medicine (Huangdi Neijing) was published.
PURPOSE: Acupuncture is used mainly to relieve discomfort associated with a variety of diseases and conditions.
THIS IS WHAT WE DO KNOW
Industry statistics and data on acupuncture is inconsistent, under reported, and typically grouped into the general category with other alternative health care related professions including vitamins and supplements.
WHAT’S WRONG WITH ACUPUNCTURE TODAY?
THE OPPORTUNITY IN FRONT OF US
It is estimated that over 100 million Americans suffer from chronic pain* (pain lasting for more than three months) with back, headache and joint pain being the most common complaints. Studies have shown that acupuncture helps alleviate chronic pain and it comes without the side effects of more common treatments like surgery and prescription medications.
Stress has become part of everyday life and when unchecked it can lead to more serious concerns. Acupuncture has been proven to reduce stress, preventing the onset of several chronic conditions including anxiety , head and neck pain, weight gain, and insomnia. Acupuncture provides a safe and effective option for those seeking a natural approach to the treatment of anxiety related symptoms.
Insomnia and depression are often linked and can be a result of chronic stress. A meta-analysis of research regarding the use of acupuncture for insomnia indicates that it is an effective treatment method. Additionally, acupuncture is a holistic medicine, treating not only the symptoms but also the primary cause without medication.
The popularity and proven results of cosmetic acupuncture is a rapidly growing segment of the profession for anti-aging and prevention. More and more people, including celebrities, are going to acupuncture to address signs of aging. Those who receive facial acupuncture significantly improve the appearance of fine lines and wrinkles, firmness, enlarged pores and acne scarring. This method increases the blood circulation in the skin and improves natural cell regeneration.
You can count on our expertise to guide you through everything from choosing a prime location, negotiating your lease, to the entire build out process. We have one vendor to purchase all of your location’s equipment and millwork, which helps you open sooner.
Marketing is essential to driving customer traffic and creating brand awareness. Our marketing, public relations and design teams work together with you to develop traffic-building local and national promotions.
Vital to the operation of any Modern Acupuncture locations, our comprehensive franchise training includes: Hiring, client acquisition, marketing, business software, operations, financial modeling and key performance indicator tracking.
You'll leave our training well prepared and ready for ramp-up. We will also support your grand opening and provide on-boarding training you can offer all your employees, including Patient Health Information (PHI), OSHA required training, and position specific topics.
Our operations team serves as the primary support to our franchise community. From answering day-to-day questions to the execution of promotions, the operations team provides a wealth of knowledge and un-ending support, whenever you need us.
With David’s background in real estate and his wife Anne’s experience running successful Massage Envy franchises, they were the natural choice of the founder of Massage Envy to become the first regional developers for his new venture, The Joint Chiropractic. Since 2011, they have opened 62 Joint units in Texas, with many more under development. They were recognized as Regional Developer of the Year in 2013. With over 20 years in commercial real estate, David is uniquely positioned to advise franchisees in their real estate selection and construction projects. Request Info.Rating:
Anne’s background includes banking and real estate ventures, as well as many community and social leadership positions. She was the operating partner of the Glovers’ Massage Envy and Joint Chiropractic units, handling all customer service and employee development aspects and driving the clinics’ performance to the top of their class. She and her team are the go-to advisors for franchisees in all things operations. The Glovers are extremely excited about Modern Acupuncture, another game-changer in the alternative healthcare/wellness sector. Request Info.Rating:
He brings to Modern Acupuncture a breadth of knowledge in the franchise sector, getting his start as the youngest franchisee in the Subway Sandwiches system at age 21. Over the next 22 years, Shane franchised more than two-dozen Subway locations in Los Angeles and Arizona, winning numerous awards for customer service, sales increases and overall cleanliness. Today, Shane and his wife, Sheri, own and operate nine Subway franchises in the Phoenix metro area. Request Info.Rating:
With 25 years of experience as a restaurant franchisee under her belt, Sheri brings first-hand knowledge and enthusiasm to Modern Acupuncture. Sheri graduated from the University of Southern California with a prestigious Bachelor of Science degree in Accounting. After a brief stint at Deloitte and Touche, Sheri ventured into an industry she felt passionate about: food. Working under a seasoned Subway Sandwiches franchisee, Sheri learned the ins and outs of business before becoming an entrepreneur herself. Today, she and her husband, Shane, own and operate nine Subway franchises in the Phoenix metro area. Request Info.Rating:
In 2012, L.S. and his wife Elizabeth joined a fledgling new franchise, The Joint Chiropractic, as franchisees in Charleston, SC when there were just 26 locations nationally. Over the next 3 years, they purchased the Augusta, GA market and opened 6 clinics in Charleston and Augusta. With multiple The Joint clinics in the Top 40 nationally out of 360+ locations and winner of Franchisee of The Year for 2016, they have a passion for the power of the franchise model in delivering superior complementary health care services. Request Info.Rating:
Elizabeth and her husband L.S. have been successful franchisees of The Joint Chiropractic since 2012 and is a major contributor to their achievements including Franchisee of The Year in 2016. Prior to The Joint, Elizabeth founded the Health Care practice in the Executive Search firm they began and worked with Acute Care Hospitals nationally to staff their senior clinical leadership positions. Her clients included the largest hospital systems in the country and her detailed understanding of the health care provider market was solidified. Request Info.Rating:
Achieving and maintaining excellent fitness comes easy for Mici, creator of the “Stretch-A-Minute” core exerciser. He graduated from “Berufsgenossenschaftliche Akademie” for the Government Division of Workers Compensation in 1991 with a Bachelors Degree in Public Administration. He worked in his profession one year before he decided to follow his true passion, health and fitness, moving from Germany to Florida in 1993. Mici started in franchising in 2008 with 2 Massage Envy clinics in South Carolina. He added the first of 4 Joint Chiropractic clinics in 2011 and in 2012 Mici partnered with the Glover’s to acquire the Regional Developer territory for South Carolina and NE Georgia, which he sold out in less than 2 years, and has grown to 21 operating clinics. Throughout his 9-year franchise career, Mici has built a member base of over 4500 active members in his personally owned locations. Request Info.Rating:
Leah is a native of South Carolina and received her Bachelors in Science in Biology from the University of South Carolina Upstate. She received her Medical Technology Diploma from Tampa General School of Medical Technology and then worked for Tampa General for 12 years in multiple capacities, including managing research teams involved with grant research for Parkinson’s and Alzheimer’s. Leah has been with Roche Diagnostics since 2005 as a Technical Service Representative. Being from a traditional medical background and believing very strongly in promoting integrated medicine, Leah and her husband, Mici, search for business models they can advocate to the community as something wholesome and healthy and are very excited to be part of Modern Acupuncture. Request Info.Rating:
Judy was in the education field for over 24 years. During that tenure, she taught elementary school, computer science, and was a senior technology supervisor for the administration. Along with her educational background, Judy has consulted with large corporations on technology needs and administration issues. In addition, she has been a regional developer and owner for another nationwide franchise. Judy has various hobbies which include family time and physical fitness activities. She resides with her husband and family in Northeast Louisiana. Judy believes in natural, preventative medicine, and is excited to work with Modern Acupuncture to make it more approachable. Request Info.Rating:
Lance, a Baylor University graduate, has 11 years experience with top-of-category franchise organizations. Lance cut his teeth in the franchise sector as a partner in a Regional Developer team that developed 63 franchise locations in the Dallas/Ft. Worth and Houston markets. Lance provided support in all aspects of site selection, build out, marketing and operations. Prior to his franchise experience Lance served in various leadership roles with Frito-Lay North America. More recently, Lance is a multi-unit franchisee with Sola Salon Studios. Both Massage Envy and Sola have been honored by Forbes magazine with #1 ranking as “nation’s best franchises to buy.” Request Info.Rating:
Todd has been active in franchising for more than twenty years. He was the youngest franchisee ever of Marble Slab Creamery and became its largest four years later. Coming from modest means, Todd had to develop a plan for financing, management and growth. Still in his twenties, and still growing his number of Marble Slab Creamery locations, Todd completed a leveraged buyout of 14, money losing, Subway Sandwich shops, turned them around and sold them three years later at a substantial profit. In his early thirties he founded, developed and franchised Nothing but Noodles, a fast-casual restaurant concept still going strong today. In 2009, Todd was approached by John Leonesio, founder of Massage Envy, to establish a team of franchise veterans to launch a chiropractic franchise, The Joint Chiropractic. Todd was instrumental in the founding of the concept. He hired the team, built the financial and membership models, designed the retail sites and spearheaded the growth of the concept. Request Info.Rating:
|AMOUNT||TYPE OF EXPENDITURE|
|$29,500||$29,500||Initial Franchise Fee|
|$2,500||$6,000||Security and Utility Deposits|
|$8,000||$25,000||Base Lease Rent (3 months)|
|$7,000||$8,000||Construction Oversight (Bids, GC, Etc.)|
|$14,500||$18,500||Office Lighting Equipment, including furniture and fixtures (includes acupuncture equipment and supplies)|
|$1,500||$3,000||Warehousing and Shipping of FFE|
|$9,000||$11,000||Mill Work (Cabinets and Front Desk)|
|$7,500||$10,500||Computer Hardware, Propriety Software, Other Software, Supplies and Installation|
|$7,000||$11,000||Zen Den TV’s and Sound|
|$1,000||$4,000||Business Licenses and Permits|
|$3,000||$10,000||Professional Fees and Services|
|$1,500||$3,000||Initial Training Expenses including travel|
|$2,000||$4,500||Start-up supplies (Uniforms, contracts, invoices, and other office supplies)|
|$825||$1,500||Technology Fee (3 months)|
|$18,000||$40,000||Additional Funds (3 months)|
|$193,825||$344,500||TOTAL ESTIMATED INITIAL INVESTMENT|