About Modern Acupuncture
Our approach to acupuncture is simple and brand new to the profession. We deliver affordable acupuncture in first-class high traffic retail shopping centers with convenient hours including nights and weekends.
Get in Touch
  (480) 999-5505 ext. 1
The Modern Acupuncture
mission is really quite
To Make Your Life Better.

Our Mission

Quite simple really. To make your life better

The Fastest Growing
segment of alternative

The Demand

Delivering the benefits of acupuncture to the masses

Knowledgeable. Experienced.
Our management team
are franchising experts
Rapid Growth Through Regional Developers


20+ years creating sustainable & successful franchises

We offer an UNMATCHED
acupuncture experience
Value proposition that is superior to the competition

Simple Model

Designed on consumer wants & needs

Delivering Acupuncture
in a way that has NEVER
been done before
CONVENIENT, affordable and accessible


Acupuncture like it's never been done before

Our Mission

The Modern Acupuncture mission is: To Make Your Life Better. A mission we do not take lightly.

We have a 20+ year track record of creating sustainable brands backed by operating systems that result in loyal and successful franchisees. Our approach to acupuncture is simple and brand new to the profession.

We deliver affordable acupuncture in first-class high traffic retail shopping centers with convenient hours including nights and weekends.

Business Model

We offer the consumer an unmatched acupuncture experience and value proposition that is superior to the competition. Modern Acupuncture was designed based on consumer wants/needs, offering a full range of acupuncture services to the general public.

Each nationwide location offers the natural health benefits of acupuncture in highly accessible locations. No more unapproachable, unmarked, expensive clinics- you’re more likely to find us next to your favorite neighborhood grocer. From the moment you walk through our door, all five senses encounter an environment of relaxation and healing. Natural, earthy colors wash over you. The soft lighting allows your eyes to relax.

  • Proven membership model
    predictable reccurring monthly revenue
  • Minimal staff needed
    2-3 employees for a new unit
  • Digital web based patient files
    web-based cloud platform
  • No insurance or accounts receivables to chase
  • Minimal non-perishable
    inventory to track
  • Convenient hours
    of operation including nights and weekends
  • User friendly software designed
    to be simple with automated
    monthly billing


Meet Our TeamCo-Founders / Management Team

Matt Hale

In 2016, Matt began his endeavor as Chief Executive Officer of ACU Development, LLC, franchisor of MA Modern Acupuncture. Prior to that time, Matt was both Vice President of Operations and a founding member of the management team at The Joint Chiropractic, with the likes of the founder of Massage Envy.

Matt’s leadership in the development of a strategic operational infrastructure played an integral part in growing the brand from eight units in 2010 to more than 340 open in 27 states in a six year period. He was also a key member of the team that took the company public in 2014. Matt has also owned and operated his own franchise restaurant, giving him a deep understanding of franchising that he draws upon as CEO of MA Modern Acupuncture.

Chad Everts

Chad became the Chief Development Officer for ACU Development, LLC, franchisor of MA Modern Acupuncture in September, 2016. Prior to that time, Chad was Vice President of Development and a founding member of the management team at The Joint Chiropractic for six years, with the likes of the founder of Massage Envy.

Chad is the co-founder and co-owner of Noodles Management, the franchisor of the restaurant concept Nothing but Noodles, which currently has several franchise locations in the South-East region of the United States.

Stephen Gubernick, DC

Dr. Gubernick has been with ACU Development, LLC, franchisor of MA Modern Acupuncture’s Chief Clinical Officer since September 2016. For the last five years, Dr. Gubernick has owned and operated a The Joint chiropractic franchise clinic in Scottsdale, AZ.

He has been a licensed chiropractor in the State of Arizona since January 2010, and has his certification in acupuncture. Prior to owning a The Joint chiropractic franchise, he owned his own chiropractic practice in Scottsdale, AZ.

Robert Doane, EAMP, LAc.

Bob has been practicing Chinese medicine for 19 years and his clinic is the largest privately owned Chinese medical clinic in the U.S., routinely seeing 100 to 125 clients a day. Doane also teaches his methods to Chinese and Western doctors in 36 countries. He has been, and continues to be the keynote speaker at the largest Chinese medical forum in the world, TCM World Kongress in Rothenburg, Germany.

Doane is a Fellow in the prestigious American Academy of Pain Management. Robert is creating the new hire training for the licensed acupuncturist, assisting in the development of ongoing consumer education as well as providing oversight of the ongoing training of the brand’s licensed acupuncturists.

Mike Nesteby

Mike has been the Chief Information Officer for ACU Development, LLC, franchisor of MA Modern Acupuncture since September 2016. Prior to that time, Mike was the Director of I.T. at The Joint Chiropractic since 2011 and was responsible for implementing technology infrastructure that could scale with The Joint's rapid growth.

His technical disciplines include programming, system design & architecture, project management, hardware, digital marketing and security. He brings over 15 years of experience working in I.T. and 8+ years of working in the franchise industry.

Chris O'Neal

Chris has been a Director for ACU Development, LLC, franchisor of MA Modern Acupuncture since September 2016. He has been a Regional Developer and Franchisee with The Joint Chiropractic since August 2012. He currently owns 55 franchise licenses and operates 27 The Joint Chiropractic franchises in five states.

Since March 2011, Mr. O’Neal has owned and operated three franchise locations for Famous Dave’s BBQ, Blackline Partners Inc., a regional bookkeeping and tax preparation business with 32 locations in California, and SurgCenter Development Inc., a national outpatient ambulatory surgery center company.

Recent PressMost recent buzz about Modern Acupuncture

Phoenix Biz Journal

Modern Acupuncture to open first store in Scottsdale in January, with 150 franchises expected by 2020

Money Radio

Created by Former Key Leaders from The Joint Chiropractic, Modern Acupuncture™ Has 140+ Licenses Sold

Franchise Times

Modern Acupuncture is a Rapidly growing franchise in an underserved alternative health industry.

Why Acupuncture?Purpose, History, Opportunity and Benefits


DEFINITION: Acupuncture involves the insertion of extremely thin needles through your skin at strategic points on your body.

HISTORY: Acupuncture is believed to have originated around 100 BC in China, around the time The Yellow Emperor's Classic of Internal Medicine (Huangdi Neijing) was published.

PURPOSE: Acupuncture is used mainly to relieve discomfort associated with a variety of diseases and conditions.


Industry statistics and data on acupuncture is inconsistent, under reported, and typically grouped into the general category with other alternative health care related professions including vitamins and supplements.

  • Thousands of acupuncturists graduate from college annually seeking employment.
  • There are over 50 acupuncture colleges in United States which is greater than the amount of acupuncture colleges in China.
  • There are approximately 32,000 to 35,000 licensed acupuncturists in the United States. Industry experts project that there are thousands of acupuncturists that have allowed their license to expire due to the difficulty of finding gainful employment. We believe the national development and job opportunities created by Modern Acupuncture will motivate many of them to return to their trained profession.
  • The median annual salary of an acupuncturist (1-4 year’s experience) is $45,000 according to Payscales Real Time Salary.
  • The Mayo Clinic has adopted the practice of acupuncture nationwide.
  • The US Military is regularly using acupuncture to treat PTSD and chronic pain.
  • Due to the profession being un-organized and fragmented, acupuncture has failed to penetrate major markets such as chronic pain, depression, cosmetic, and wellness. The proven results of acupuncture care in these markets yield a huge opportunity.


  • IT ISN’T EASY to find professional clinics
  • IT ISN’T AFFORDABLE for most families
  • OFFICES AREN’T OPEN at convenient times
  • EXISTING ACUPUNCTURE CLINICS do a poor job of patient education
  • ACUPUNCTURE IS UN-ORGANIZED, fragmented, under-delivered, and in a constant state of chaos.


  • DELIVER ACUPUNCTURE in a way that has never been done before
  • MAKE ACUPUNCTURE CONVENIENT, affordable and accessible
  • BETTER HOURS OF OPERATION: nights and weekends
  • NATIONAL SCALING yielding marketing efficiencies and brand awareness for the first time in the history of acupuncture in the US.

Successfully Treats

  • CHRONIC PAINOpen or Close

    It is estimated that over 100 million Americans suffer from chronic pain* (pain lasting for more than three months) with back, headache and joint pain being the most common complaints. Studies have shown that acupuncture helps alleviate chronic pain and it comes without the side effects of more common treatments like surgery and prescription medications.

  • ANXIETY & STRESSOpen or Close

    Stress has become part of everyday life and when unchecked it can lead to more serious concerns. Acupuncture has been proven to reduce stress, preventing the onset of several chronic conditions including anxiety , head and neck pain, weight gain, and insomnia. Acupuncture provides a safe and effective option for those seeking a natural approach to the treatment of anxiety related symptoms.


    Insomnia and depression are often linked and can be a result of chronic stress. A meta-analysis of research regarding the use of acupuncture for insomnia indicates that it is an effective treatment method. Additionally, acupuncture is a holistic medicine, treating not only the symptoms but also the primary cause without medication.


    The popularity and proven results of cosmetic acupuncture is a rapidly growing segment of the profession for anti-aging and prevention. More and more people, including celebrities, are going to acupuncture to address signs of aging. Those who receive facial acupuncture significantly improve the appearance of fine lines and wrinkles, firmness, enlarged pores and acne scarring. This method increases the blood circulation in the skin and improves natural cell regeneration.

According to the 2015 World Health Organization (WHO), acupuncture is the fastest growing health care segment in the world.

Request Info

Franchise SupportWhat you get with Modern Acupuncture


You can count on our expertise to guide you through everything from choosing a prime location, negotiating your lease, to the entire build out process. We have one vendor to purchase all of your location’s equipment and millwork, which helps you open sooner.


Marketing is essential to driving customer traffic and creating brand awareness. Our marketing, public relations and design teams work together with you to develop traffic-building local and national promotions.


Vital to the operation of any Modern Acupuncture locations, our comprehensive franchise training includes: Hiring, client acquisition, marketing, business software, operations, financial modeling and key performance indicator tracking.

You'll leave our training well-prepard and ready for ramp-up. We will also support your grand opening and provide on-boarding training you can offer all your employees, including Patient Health Information (PHI), OSHA required training, and position specific topics.


Our operations team serves as the primary support to our franchise community. From answering day-to-day questions to the execution of promotions, the operations team provides a wealth of knowledge and un-ending support, whenever you need us.

Rapidly Expanding

Regional Developers

Initial InvestmentWe are looking for people with a passion for helping others through alternative medicine

$29,500 $29,500 Initial Franchise Fee
$2,500 $6,000 Security and Utility Deposits
$8,000 $25,000 Base Lease Rent (3 months)
$5,500 $11,000 Architectural
$7,000 $8,000 Construction Oversight (Bids, GC, Etc.)
$55,000 $120,000 Leasehold Improvements
$4,500 $11,000 Signage
$14,500 $18,500 Office Lighting Equipment, including furniture and fixtures (includes acupuncture equipment and supplies)
$1,500 $3,000 Warehousing and Shipping of FFE
$9,000 $11,000 Mill Work (Cabinets and Front Desk)
$7,500 $10,500 Computer Hardware, Propriety Software, Other Software, Supplies and Installation
$7,000 $11,000 Zen Den TV’s and Sound
$1,000 $4,000 Business Licenses and Permits
$3,000 $10,000 Professional Fees and Services
$1,000 $2,000 Insurance
$1,500 $3,000 Initial Training Expenses including travel
$2,000 $4,500 Start-up supplies (Uniforms, contracts, invoices, and other office supplies)
$15,000 $15,000 Grand Opening
$825 $1,500 Technology Fee (3 months)
$18,000 $40,000 Additional Funds (3 months)